A downloadable game for Windows

There are highly organised, well-connected, well-funded, secretive organisations using Christianity as a smokescreen and LGBTQI people as a focus for fear, uncertainty and doubt, in order to wield hidden influence on the social and democratic fabric of Australia.

A Clever Label is a documentary experience that enables audiences to unearth hidden connections between anti-equality lobbyists, senior Australian politicians and international organisations. Unlike a traditional documentary with a fixed narrative and one-way communication, Documentary host Michela Ledwidge invites audiences to independently follow threads that intrigue them to form their own conclusions.

At the height of the Safe Schools debate in 2016 queer trans woman Michela Ledwidge walked past a rally at Town Hall where 15-year old children spoke of the suicide of one of their classmates. This is the week when Australian politicians used parliamentary privilege to equate homosexuality with paedophilia. Michela felt shame at her own ignorance on the debate and wondered why the Australian religious right had such a hold over a supposedly secular society like Australia. She set out to explore the links between anti-LGBTQI lobbyists, senior Australian politicians and international organisations based in the US. Her idea - use the new medium of Virtual Reality to create a space in where complex issues could be explored and digested. In the process she shines a spotlight on decades of rarely reported research that documents the rise of the Australian religious right and on key questions that cut to the heart of our democracy. Who supports these groups? What motivates our politicians? How do echo chambers impact our ability to understand complex issues? Using the Australian Christian Lobby as a starting point, Michela literally "plays" with the data, exploring the literal and figurative threads of financial and political influence on LGBTQI politics as she explores the hidden sources and motivations behind anti-equality messaging. A Clever Label asks the questions and challenges the audience to seek out their own conclusions on some of Australia's most polarizing issues.

Don't have access to desktop VR equipment? Want to share the information with friends who don't have VR? You can find out more about the topics discussed through the podcast!


Apple podcasts:


Follow us on Twitter:


a-clever-label-windows-old.zip 2 GB
Version 7 Apr 06, 2022

Development log


Log in with itch.io to leave a comment.

I'm blind it took me 2 years to learn how to use my devices independently. I love gaming but often there's not any or many accessible games I can find and play. I was just wondering since it doesn't say anywhere if there's  accessibility options on the game after you download it? 100% OK if there's not but I just wanted to ask before downloading. Even if it's not accessible I'll look for a let's play of it on YouTube so I can experience it that way as well. The game sounds amazing and I definitely do want to play or experience it in some way. Please reply when you can. Thank You!



Thanks for your interest.. Unfortunately this isn't an accessible  title. There are no non-sight cues to guide you to where to grab information nodes and relationships in VR.  If someone was to direct you to within arms length of a "handle" in the experience - you do have haptic and audio feedback so might find it interesting to explore. But I would not describe this as accessible! I do appreciate your question and will attempt to build more accessibility into my VR designs in future.  

There is a 5 episode podcast companion to the VR experience available on our homepage at the link below. Spotify, Apple and Soundcloud.

A Clever Label (mod.studio)


Director, A Clever Label

No worries at all. Thank you for letting me know about the podcast so I can still learn and experience the game in some way. Do you know if there's any videos of people playing it on YouTube? 100% ok if not just wondering as that would be another way for me to experience  the game. I also appreciate you thinking about accessibility in the future, as many people don't even consider it.